Booking DJ gigs as a new DJ can be challenging to say the least.
Not only do you need to compete against the better-established DJs in your area, you’ll need to consistently outperform the competition to keep getting booked.
Depending on the type of DJ you want to become, the strategy for growing and maintaining your business will be different.
At minimum, there are two things that every DJ will need to make it: general liability insurance, and visibility.
While Tomins has you covered on getting the Certificate of Insurance (COI) you’ll need to book gigs for a great price (link), we haven’t quite figured out the details on our DJ promotion company!
All jokes aside, the best way to keep costs down, is by taking the initiative to promote yourself.
If you want to succeed as a DJ, you’re going to need a demo.
Once you have a solid sample that showcases your DJ talents, it’s time to hit the streets. Depending on where you live, booking gigs can be a grind. But if you stick with it, you’ll be on your way to making your DJ dreams a reality in no time.
Assuming you are trying to get your start in the Bar, Club, Event, or Festival scene, you’ll need to get your demo into the hands of as many promoters, owners, and event coordinators as possible.
The cheapest and easiest way to do this is with a digital copy that you can mass email to anyone that will take it.
However, if you are trying to work in a highly competitive market, you will need to network with key players to rise above the noise. Taking the time to attend music events, visit bars and clubs during non-peak hours and network online are just a few of the ways you can grow your contact list.
All it takes is one gig to have a chance of making it. If you build it, they will come.