Knocking on doors may very well be the most tried and true way to generate leads for a roofing business.
Much like cold calling, this lead generation strategy is often written off as ineffective or ‘old school’. But the truth is canvassing is still a very effective way to grow your roofing business in 2019.
Just as success with cold-calling depends on the approach you take, success with door-to-door sales is built on the foundation of strategy you put in place.
While many people are reluctant to open their door and ‘be sold’ by a stranger, few will turn down the opportunity to speak with an expert who is generally interested in offering value to their home or business.
Rather than rely on pushy sales tactics or blanket canvassing, roofing businesses generating leads with door-to-door canvasing in 2019 are using the consultative approach we discussed in the section about cold-calling.
Stop looking at each home or business owner as an opportunity to make a profit. By looking at potential customers as opportunities to offer genuine help, your roofing leads will skyrocket!
Was there a recent storm in the area?
Offer to check a home or business owner’s roof for damage.
If you can’t find any damage, be honest about it. Leave your card and let them know you’re here if they end up needing help in the future.
Not only will the honesty be a welcomed breath of fresh air, it may just make enough of a good impression to grow into a lead when the need arrives. Just because someone wasn’t hit by the most recent storm, doesn’t mean their roof will be spared on the next one.
Maybe they’ll end up having a friend or neighbor who needs a new roof in the future.
Doing business the right way now is the best way to ensure you have a business in the future.
In planning your canvassing strategy, you should make sure to outline specific goals for each interaction (i.e. setting an appointment for an inspection), have a general idea of a script you can follow, and make sure to consistently follow up.
Some roofers we’ve spoken with use apps like the Weather Channel or Weather.com to stay aware of where storms are occurring and plan canvassing routes accordingly.